E-commerce is the digitalized form of commerce, with the influence of the internet in every aspect of our lives today. E-commerce sites are platforms where products or services are sold virtually, payment transactions are made over the internet, and customer satisfaction is prioritized. E-commerce sites offer a shopping experience where customers can easily buy the products they want on the internet without going to any store. Therefore, e-commerce sites are one of the most important marketing and sales channels of businesses today.
What is E-Commerce Site?
An e-commerce site is a website where products and services are sold virtually. These sites are designed to meet the needs of customers, and online shopping can be done without the need for any physical store. E-commerce sites can be thought of as an online store where products and services in various categories are sold. These sites allow secure payment via online payment systems. E-commerce sites allow customers to shop securely and easily meet their needs.
How E-Commerce Website Design Should Be?
The design of e-commerce sites is also very important in terms of customer experience. The site design should ensure that customers have a comfortable and easy-to-use experience when they enter the site. Features such as the ability to find products easily, the use of filtering options, and the speed dial feature positively affect the customer experience.
As Pumpmedya, we aim to increase customers' interest in the site and increase sales by creating the right design, communication and sales strategy for e-commerce sites. When combined with the right SEO work, we provide all the necessary components for the success of e-commerce sites.
E-commerce website design can vary depending on many factors. However, there are some important points to consider when designing an e-commerce site. These;
1. Must Be User-Friendly: E-commerce sites are designed to meet the needs of customers. Therefore, it is very important to have a user-friendly structure in e-commerce website design. A design should be chosen where customers can easily access the products they want, access detailed information about the products, and pay securely.
2. Visual Design: E-commerce website design should appeal to customers' visual tastes. Therefore, the visual design of the site is very important. Visual design needs to make products more attractive and affordable to customers.
3. Mobile Compatibility: Today, people perform most transactions through their mobile devices. Therefore, e-commerce website design should be done with mobile compatibility in mind. It should be ensured that customers can easily shop through their mobile devices.
4. Fast Loading: E-commerce sites may slow down due to high traffic and heavy usage. Therefore, e-commerce website design should be designed with fast loading feature. The loading speed of the site is very important so that customers can easily review the products and pay quickly while browsing the site.
Communication and Sales of E-Commerce Site Owner Firms
E-commerce sites are a sales and marketing channel for businesses operating in many different product and service categories. E-commerce site owner companies should support their customers through various communication channels throughout the sales process. Especially pre-sales and post-sales support services are very important in terms of increasing customer satisfaction.
E-commerce sites should also allow customers to easily carry out transactions such as returning or changing the products they purchased. It is also important that product descriptions are sufficient and customer comments are included so that customers can get detailed information about the products they buy.
The Right SEO Work for E-Commerce Websites
E-commerce sites should give importance to SEO studies in order to reach more customers by ranking high in search engine results. Proper SEO work for e-commerce websites allows the site to get organic traffic, allowing more sales.
Factors such as choosing the right keywords, SEO-friendly product descriptions, on-site and off-site linking studies, site speed and mobile compatibility can be counted as the right SEO studies for an e-commerce website. E-commerce sites can increase their sales by reaching more customers with the right SEO work.
It is also very important to create a correct communication and sales strategy for the success of e-commerce sites. As Pumpmedya, we pay attention to the correct management of customer services and communication channels for e-commerce sites. Customer service is very important in answering customers' questions, solving problems and increasing customer satisfaction. For this reason, customer service channels (phone, e-mail, live support) in e-commerce sites must be managed correctly.
Also, product descriptions need to be detailed and accurate to help customers better understand products. Product descriptions should include product features, usage areas, technical details and visuals, as well as customer comments and ratings. This helps customers learn more about the product and make a purchase with confidence.
It is also important to create a correct sales strategy on e-commerce sites. Opportunities such as campaigns, discounts and free shipping make customers show more interest in the site and increase sales. In addition, a simple and straightforward ordering process should be established to facilitate customers' purchasing process. At critical points such as the cart page, payment page and order tracking page, customers should be facilitated and unnecessary information requests should be avoided.
As Pumpmedya, we take care to do the right SEO work for e-commerce sites. First of all, we make the site easier to find by the target audience by choosing the right keywords. By making the necessary arrangements for product descriptions to be SEO friendly, we ensure that the site receives organic traffic.
We also do on-site and off-site linking studies. With in-site linking studies, we provide a better understanding of the site by creating links between the pages within the site. Off-site linking works, on the other hand, provide links to the e-commerce site from other sites, making the site more valuable by search engines.
Another important factor in doing the right SEO work for e-commerce sites is site speed and mobile compatibility. Site speed allows customers to quickly review products while entering the site and increases sales. Mobile compatibility, on the other hand, enables customers to have a comfortable usage experience when they enter the site via mobile devices.
As Pumpmedya, we regularly follow the SEO studies of e-commerce sites and make the necessary optimizations. In this way, we ensure that sites reach more customers and increase their sales by getting organic traffic.
As a result, the correct design of e-commerce sites, the correct management of communication and sales processes, and the correct SEO work are very important for the success of the site. As Pumpmedya, we produce special solutions for e-commerce sites and help our customers increase their sales.