From scattered leads to one pipeline: Eksed CRM Integration.
How we set up HubSpot CRM for Eksed, pulling every website inquiry into a single pipeline with field-level source tracking that guides advertising and SEO decisions.
Every inquiry told a story; nobody could read it in one place.
Overview
After we launched Eksed’s multilingual lead-generation site, a second problem became visible. Inquiries were arriving, but they were managed across inboxes, spreadsheets and phone notes. Nobody could see every lead, its status and its owner in one place.
We set up HubSpot CRM and embedded the website’s inquiry forms into it field by field. Every submission now lands as a structured record: contact details, product interest and, critically, the source it came from.
That source visibility turned the CRM into a marketing tool. Knowing which channel produced which inquiries let us tune advertising spend and SEO around the leads that actually convert.
The Challenge
A growing stream of inquiries with no single home. Leads scattered across tools, sources invisible, and follow-ups running on memory.
Leads lived in inboxes, spreadsheets and phone notes, with no single owner or status.
There was no way to tell which channel produced an inquiry, so advertising and SEO ran blind.
Follow-ups depended on memory; slow or missed replies cost real sales conversations.
Form data arrived as free text, not as fields a team could filter, segment or report on.
Wired in, field by field.
We mapped every form field one to one into HubSpot CRM, tagged each lead with its source, and gathered all website inquiries into a single pipeline.
A CRM that does marketing.
The bottom line.
Eksed’s team now manages every website lead from one place. Each record carries its full form data and its source, so inquiries can be filtered, segmented and reported on instead of hunted down.
Because the source behind every lead is visible, advertising budgets and SEO priorities are steered by what actually generates qualified inquiries. The CRM works as a marketing engine, not a filing cabinet. It builds directly on the multilingual lead engine we created for Eksed.
Today we deliver the same setup on our own CRM inside PumpGrowthOS.
The Eksed growth journey
Every layer we built for this brand, in one place.
What partners say
Hear from the teams we build and grow with, once the work ships and the numbers move.
Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.
