Insights from the field
Insights, guides and announcements on growth systems, software, AI and digital strategy, distilled from the systems we build and the work we run.
Pumpmedya is now an official Hostinger Partner
Pumpmedya is now an official Hostinger Partner. Here is what the partnership means for the websites we build and look after for our clients.
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Google Just Updated Its Rules on AI-Generated Content. Here's What Changed.
On October 1, Google tied its AI content guide to two quality rater sections. Which sites are at risk and what to check this week.
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Data-Driven SEO Strategy: Why Impressions Rise but Clicks Don't
Data-driven SEO means every change to your site is decided by search data, not by guesses. We share what our own Search Console showed when impressions rose and clicks did not, and the five-step process we use to turn visibility into visits.
Read moreSpindeo Is Coming Soon
Spindeo is production tracking software for CNC and machine shops, built by Pumpmedya. Job tracking per machine, downtime and traceability. Launching soon.
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Google Now Has an Off Switch for AI Answers, and a Price Tag. Our Data Says Which One Matters.
Search Console now lets you opt out of AI Overviews and AI Mode, and Google is testing payments to publishers. Our data shows what AI queries do to clicks.
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How Does Google Ads Work? A Practical Guide for Small Businesses
How Google Ads works, explained for US businesses: the auction, campaign types, what drives cost, launching your first campaign, conversion tracking and common mistakes.
Read morePumpGrowthOS Is Now an Officially Google-Verified App
PumpGrowthOS has passed Google's app verification. See what it means for your data and how all your channels come together on one screen.
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How to Choose SEO Services in the AI Era: What to Ask Before You Hire
What good SEO services include, how agencies, freelancers and in-house hires compare, what drives the cost, the red flags and the questions to ask before you hire.
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What Is a CRM System? A Practical Guide for Small and Growing Businesses
What a CRM system is, what it does day to day, the three main types, the signs you need one and how to choose and set it up without regrets.
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Google Ads Changed One Rule. Your Target Is Now Your Price.
Google updated its bidding systems on August 17, 2026. Budget limited campaigns using Target CPA or Target ROAS now deliver closer to the target you set.
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Google Ran a Spam Update and Said Nothing. The Numbers Say Plenty.
A two and a half day update, no announcement post, and the sharpest ranking swings of the year. We read the data so you do not have to.
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Google Now Shows Where AI Surfaces Your Site. Here Is What the Report Will Not Tell You
For two years, "are we visible in AI search?" had no official answer. In August, Google quietly gave one to every site owner. The new report is genuinely useful, and carefully silent in three places.
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