A product-first lead engine for industrial welding automation: FenixES.
How we turned a welding-automation manufacturer's 'about us' website into a bilingual, product-led platform, opened with real workshop footage and built to capture serious inquiries.
Industrial buyers want to see the machines, not read a company story.
Overview
FenixES (Fenix Industrial Solutions) builds welding automation systems: rotators, column-and-boom systems, positioners, pipe turners and monitoring solutions for heavy manufacturing.
When they came to us the website was a classic 'who we are' page: long on company history, short on the products that actually win orders. For a manufacturer selling technical equipment, that is the wrong hero.
We rebuilt the site around the machines. Every product line leads the story, workshop footage opens the experience, and every path guides the visitor toward an enquiry. The whole platform was translated into English so it reaches buyers well beyond Turkey.
The Challenge
A corporate profile site can describe a company, but it cannot sell a rotator or a positioner. The products were buried, the reach was single-language, and enquiries had nowhere to land.
The old site was a 'who we are' page, with the equipment that actually drives orders pushed into the background.
Technical products need to be seen and understood, not summarised in a paragraph of company history.
A single-language site left international buyers, the core of an export-focused manufacturer, unable to explore the range.
Enquiries had no structured home, so serious industrial leads were easy to lose.
A product-led platform built to win orders.
We put the machines first, opened with real workshop footage, and translated every page into English for export buyers.
Built to turn products into enquiries.
Data-driven, down to the millisecond.
Performance isn't an afterthought for us, it's the standard. Here is what FenixES scored on the tools everyone can check.
Measured on Google PageSpeed and GTmetrix. Numbers you can reproduce.
The bottom line.
FenixES moved from a single-language corporate profile to a bilingual, product-led platform where the equipment leads every page and real workshop footage sets the tone from the first scroll.
Behind that product focus the site does one job: generate leads, and the English build extends reach to the international buyers an export-focused manufacturer depends on. Every inquiry now flows into a connected CRM the team can act on, a story of its own.
The FenixES growth journey
Every layer we built for this brand, in one place.
What partners say
Hear from the teams we build and grow with, once the work ships and the numbers move.
Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.
