A product-led export engine for plastics manufacturing: Öztepe Plastik.
How we turned a plastics manufacturer’s corporate site into a trilingual, product-led lead-generation platform built to win international buyers.
Over a thousand molds and decades of work needed a site that sold the products, not the company.
Overview
Founded in 1995, Öztepe Plastik is a Turkish plastics manufacturer with over twenty-five years in mold making and injection production, and a catalog exceeding a thousand mold designs.
Their product range spans children’s playgrounds, water storage systems, conveyor systems and a wide portfolio of custom plastic solutions, serving a broad set of industries with much of the demand coming from international markets.
When we met, their site was a standard corporate ‘who we are’ page. We rebuilt it the other way around: product-led and built for lead generation, so the extensive mold library and the products themselves do the selling.
The platform is trilingual (English, Turkish, Russian), with content and imagery crafted to communicate their capabilities, custom design and commitment to sustainable, modern manufacturing.
The Challenge
A capable, long-established manufacturer with a vast catalog and real export demand, hidden behind a corporate site that talked about the company instead of showing the products.
A corporate ‘who we are’ site that described the company instead of selling the products.
Real export demand across markets, but a site that didn’t speak buyers’ languages.
A catalog exceeding a thousand molds with no clear way to explore it.
No structured path from a product to a captured, followable inquiry.
Products first, in three languages.
We rebuilt the site around the catalog and the buyer, in English, Turkish and Russian, with every product leading to an inquiry.
Product-led architecture
The catalog and mold library take center stage, structured so international buyers find the right part fast.
Trilingual by design
English, Turkish and Russian throughout, built for the markets Öztepe actually exports to.
Story & sustainability
Content and imagery that communicate custom design, modern technology and sustainable manufacturing.
CRM integration
Every inquiry from any language captured and routed for fast follow-up.
An export-ready digital foundation.
Data-driven, down to the millisecond.
Performance isn't an afterthought for us, it's the standard. Here is what Öztepe Plastik scored on the tools everyone can check.
Measured on Google PageSpeed and GTmetrix. Numbers you can reproduce.
The bottom line.
Öztepe Plastik moved from a corporate brochure site to a trilingual, product-led platform that puts its mold library and products front and center, and turns international interest into captured inquiries.
The result is an export-ready digital foundation, built around the products and their sustainable, custom approach, ready to scale across markets and languages. Every product inquiry now flows into a connected CRM the team can act on, a story of its own.
The Öztepe Plastik growth journey
Every layer we built for this brand, in one place.
What partners say
Hear from the teams we build and grow with, once the work ships and the numbers move.
Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.
