Rescuing 200 articles search couldn’t see: Dental Estetik Center.
Dental Estetik Center had around 200 SEO articles working against it. We corrected, localized and migrated the entire library so search could finally read it.
The clinic had 200 articles’ worth of expertise; search engines could barely read any of it.
Overview
Dental Estetik Center, a dental clinic in Ankara with a largely international patient base, had invested years into content: around 200 SEO articles covering treatments, procedures and patient questions.
While rebuilding their Turkish site we found that this entire library was quietly working against them. The articles were written in Turkish and never translated, despite the language options on the site. Heading and meta structure was wrong across the board, and slugs, descriptions and keywords did not match what patients actually search for.
We treated it as a rescue operation: correct the structure article by article, align every slug, description and keyword with real searches, localize the content, and migrate all of it onto the new site.
The Challenge
Years of content investment, cancelled out by structure. The words were there; the signals around them were wrong.
Around 200 articles written in Turkish and never translated, despite the language options on the site.
Incorrect H1, H2 and meta structure across the content, undermining search visibility.
Slugs, descriptions and keywords misaligned with what patients actually search for.
All of it live on the site patients use to research treatments and choose a clinic.
Corrected, localized, migrated.
We fixed heading and meta structure article by article, realigned slugs, descriptions and keywords with real searches, localized the content, and migrated the full library onto the new site.
Expertise search can finally read.
The bottom line.
The clinic’s content library now works the way it was always meant to: correctly structured, aligned with real searches, and available in the languages the site actually offers.
Three and a half years of analytics show what the rescue built: nearly half of all site entries now land directly on the content library, more than arrive through the homepage, and organic search carries the site with the highest engagement rate of any channel. A quarter of visitors come from outside Turkey, with France the second-largest audience, reading the very translations this operation created.
Every corrected article keeps earning visibility over time, so the investment compounds instead of leaking. The rescue was part of the same engagement as the patient-first site we rebuilt for the clinic.
The Dental Estetik Center growth journey
Every layer we built for this brand, in one place.
What partners say
Hear from the teams we build and grow with, once the work ships and the numbers move.
Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.
