Search, video and retargeting across five markets: Göreme Melamin.
Sixteen months of Google Ads for Göreme Melamin across Turkey, the UK, Spain, Italy and Saudi Arabia: Search to capture demand, YouTube to create it, retargeting to bring it back.
Search harvests demand that already exists; in a market that has never heard of you, someone has to plant it first.
Overview
Göreme Melamin manufactures melamine products and sells far beyond Turkey. Between June 2024 and October 2025 we ran its Google Ads program across five markets: Turkey, the United Kingdom, Spain, Italy and Saudi Arabia.
The program worked as a full funnel across three channels. Search captured existing demand in each market’s own language. YouTube created demand where the brand was unknown, with Turkish and English video campaigns carrying the products into export markets. Display retargeting brought visitors back, because considered buyers rarely convert on the first click.
Each market was bid and tuned separately; a click in Riyadh and a click in Milan do not cost the same and do not mean the same.
The Challenge
Five markets, three buying cultures, a brand known at home and unknown abroad, and a considered product that rarely sells on the first visit.
Five markets from the UK to Saudi Arabia, each with its own language, costs and competitive set.
In export markets the brand was unknown; search alone cannot capture demand that does not exist yet.
Considered buyers rarely convert on the first click; a visitor who never returns is spend without outcome.
One budget across five unlike markets: without per-market tuning, the cheapest clicks quietly eat the spend.
Capture, create, recover.
Search campaigns in each market’s language captured intent, Turkish and English YouTube campaigns built the brand where nobody searched for it yet, and display retargeting brought considered buyers back, with every market bid and measured on its own.
A funnel that spans borders.
The bottom line.
Over sixteen months the program delivered 3.14 million impressions and over a hundred thousand clicks, producing more than a thousand tracked conversions. The Turkish Search campaign sustained a 5.04% CTR, roughly twice the sector benchmark, while the English video campaign carried the brand to 1.2 million viewers across export markets.
The site's analytics tell the export story from the other side: over three years the English homepage became the busiest entry to the site, taking roughly twice the entries of the Turkish one, and more than half of all visitors now arrive from outside Turkey.
Search captured, video created, retargeting recovered: three channels doing three different jobs inside one program, tuned market by market.
Every conversion landed as a tracked record in the CRM pipeline we set up for Göreme Melamin, which is what made the whole funnel measurable.
The Göreme Melamin growth journey
Every layer we built for this brand, in one place.
What partners say
Hear from the teams we build and grow with, once the work ships and the numbers move.
Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.
