Every enquiry scored and answered in six languages: Arkitech CRM Integration.
How we set up HubSpot CRM for Arkitech with lead scoring and automated follow-up emails in all six of the site's languages, so every machine enquiry lands scored, answered and tracked in one pipeline.
A serious buyer writes in their own language; the answer has to come back in it.
Overview
Once Arkitech’s global lead engine and publishing programme were running, enquiries started arriving from markets around the world, in the six languages of the site. A stream that international cannot be run from an inbox: leads had no single home, no owner and no ranking.
We set up HubSpot CRM and wired the site’s enquiry forms into it field by field. Every submission lands as a structured record with its contact details, product interest and source. Then we added the two layers that set this integration apart: lead scoring, so serious machine buyers surface at the top of the pipeline, and lifecycle automation built to follow up without waiting for a human.
The automations speak the buyer’s language. Every automated email was built in all six languages of the site, so each enquiry is answered in the language it arrived in, at any hour.
The Challenge
A global stream of enquiries in six languages, too many to triage by hand and too valuable to answer late.
Enquiries arrived in six languages from markets in every time zone, far beyond what an inbox could triage.
A handful of serious machine buyers hidden among a stream of general questions, with no way to rank them.
Follow-up depended on office hours in one country, while buyers wrote from every time zone.
No single pipeline: leads lived in inboxes with no owner, status or source.
Scored, routed, answered.
We wired the site's forms into HubSpot CRM field by field, built lead scoring to surface serious buyers, and set up automated follow-up emails in all six languages of the site.
Follow-up that never sleeps.
The bottom line.
Every enquiry now lands in one pipeline, scored before a human touches it. The sales team opens the CRM to a ranked list where serious machine buyers sit at the top, each record carrying its details, source and status.
The first reply no longer waits for office hours. Automated follow-up emails answer each enquiry instantly, in its own language, across all six languages of the site, and lifecycle emails keep qualified leads warm until the sales conversation starts.
The CRM builds directly on the global lead engine we built for Arkitech, closing the loop from first visit to sales conversation.
Today we deliver the same setup on our own CRM inside PumpGrowthOS.
The Arkitech growth journey
Every layer we built for this brand, in one place.
What partners say
Hear from the teams we build and grow with, once the work ships and the numbers move.
Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.
