Where is your siteleaking customers?

Free website audit: find what is costing you customers in 95 checks.

Slow pages, content that does not show up in Google or AI search, gaps that undermine trust. We scan your site across 10 layers and rank what we find, starting with what costs you the most.

No sign-up needed, results in two minutes.

Short answer

What is a website audit?

A website audit measures how fast a site is, how visible it is in search engines and AI assistants, how secure it is and how well it turns visitors into customers. PumpAudit runs this audit from your web address alone, across 10 layers and 95 checks, and gives the result as a score out of 100.

layers: 10
checks: 95
average time: 2 min
sign-up or setup: 0

10 layers, 95 checks, one score

Each layer measures a place where a visitor or a search engine gets stuck on your site. We never score anything we cannot prove from the outside; a check we cannot measure is left out of the score.

Speed
14 checks
How fast does your page load on mobile and desktop, and how quickly does your server respond? We read Google's Core Web Vitals and real user data.
- LCP, CLS and responsiveness
- Mobile and desktop performance
- Image and cache waste
- Server response time
Mobile and accessibility
8 checks
Is your site easy to use on a phone, and can everyone read it? We check tap targets, text contrast, form labels and image descriptions.
- Mobile viewport setting
- Tap targets
- Text contrast
- Accessibility score
Technical SEO
12 checks
Can Google find and read your site? We scan for indexing blocks and check your sitemap, redirects and broken links.
- Indexability
- robots.txt and sitemap
- Canonical URLs
- Broken links
On-page SEO
13 checks
Do your titles and descriptions earn clicks in the search results? We review your homepage along with a selection of inner pages.
- Title and meta description
- H1 and heading structure
- Duplicate titles
- Content depth
AI readiness
12 checks
Can ChatGPT, Gemini and Perplexity read your site and cite you as a source? We check the structured data, question and answer blocks and crawler permissions needed for AEO and GEO.
- AI crawler permissions
- Server-rendered text
- Organisation and FAQ schema
- Question and answer blocks
Security
9 checks
Are your visitors safe, and is your site leaving a door open to attacks? We read your certificate, security headers, mixed content and outdated software versions.
- SSL certificate
- HSTS and CSP headers
- Mixed content
- Outdated software version
Email and domain
7 checks
Is your email reaching the inbox, and could someone else send fake email in your name? We check your domain's DNS records and expiry date.
- SPF and DKIM
- DMARC policy
- MX records
- Domain expiry date
Tracking
5 checks
Do you know how many people visit and how many turn into enquiries? We see the analytics and ad tags the page really loads.
- Analytics tool
- Tag manager
- Ad tags
- Retired legacy tags
Conversion
7 checks
Can visitors tell what to do on the first screen, and can they reach you easily? We review your call to action buttons, forms and contact routes.
- Call to action on the first screen
- Enquiry form
- Click to call and WhatsApp
- Testimonials and reviews
Trust and legal presence
8 checks
Does your site look like a real, well maintained business? We look for a privacy notice, a cookie notice, an address and signs of an off-the-shelf template. We give no legal opinion and only check what is visible.
- Privacy and cookie notice
- Visible address
- About page
- Signs of a stock template

How does it work?

Enter your address
No sign-up, nothing to install. The scan runs from outside your site and does not ask for access to any of your accounts.
Watch the live scan
You see every step along the pipe as your pages, your DNS records and Google's speed measurement are read.
See your result
Your overall score, the 10 layer scores and each layer's most important problem open straight away. We do not ask for your email; if you like, we will send the report link to your inbox.

How do we measure?

The scan reads your site the way a visitor and a search engine see it. Every measurement has a clear source.

Your pages
Your homepage and up to six inner pages are read: titles, descriptions, links, images and structured data.
Google's speed measurement
Your page is opened on mobile and desktop with Google PageSpeed Insights. The Core Web Vitals values come directly from this measurement.
DNS and domain
SPF, DKIM, DMARC and MX records and the domain's registration details are read from public sources.
Search and AI files
robots.txt, the sitemap and llms.txt are read, and we check whether the ChatGPT, Claude and Perplexity crawlers can access your site.

What's free, what's locked?

Free

Free scan

Overall score and 10 layer scores
Each layer's most important problem
List of passed checks
Report link sent to your email

One-off

Full report

Every problem, in order of importance
What to do about each problem
Addresses of the affected pages
Opens right after payment, saves as PDF

By application

Expert audit

Ad accounts, competitors and tracking setup
Social media, CRM and roadmap
We review applications one by one and do not accept every application

Client Reviews

What clients say

Hear from the teams we build and grow with, once the work ships and the numbers move.

Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.

Antonio Di Bacco

Marketing Manager · Eutelsat

Rated on

Google5.0 Trustpilot4.3

Website audit: frequently asked questions

Is PumpAudit free?

Yes. The scan, the overall score, the 10 layer scores and each layer's most important problem are free, with no email or sign-up required. If you want to see every problem and how to fix each one, the full report opens straight away for a one-off fee.

How long does a website audit take?

It usually finishes in a minute or two. Most of that time is Google opening and measuring your page on mobile and desktop.

What is the difference between an SEO audit and an AEO or GEO audit?

An SEO audit measures how well your site can be found in search engines such as Google. AEO looks at whether answer engines such as ChatGPT or Google AI Overviews can use your content as an answer. GEO aims to get generative AI systems to cite your brand as a source. PumpAudit scans all three with separate checks: the technical SEO, on-page SEO and AI readiness layers.

How do I measure my site speed?

Just enter your address in PumpAudit. The speed layer opens your page on mobile and desktop with Google PageSpeed Insights and shows values such as how long the main content takes to appear (LCP), layout shift (CLS) and how long the page stays unresponsive (TBT). For page experience, Google treats an LCP under 2.5 seconds as good.

How is the score calculated?

Each check is marked as passed, warning or problem and weighted by importance. Layer scores are then weighted to give the overall score. Checks we cannot measure are left out of the score.

Is this a score from Google?

No. The overall score is PumpAudit's own method. The mobile and desktop performance figures in the speed layer come from Google's measurement; we run the other checks ourselves.

Will you tell me whether ChatGPT recommends me?

No. The scan measures how ready your site is to be read and quoted by AI systems. Whether an assistant mentions you for a specific question is a separate measurement and falls within the expert audit.

Which sites can be scanned?

Any public site, whether it runs on WordPress, Shopify, Wix, Webflow or custom software. Pages that require a login and sites blocked by a firewall cannot be scanned; when that happens we tell you why on screen.

Do I need to give you my site's code or my passwords?

No. PumpAudit only reads your public pages, your DNS records and the speed data Google publishes. It does not connect to any of your accounts.

When will I get the full report?

It opens on the same page as soon as payment is complete and you can save it as a PDF; the link is also sent to your email.

Who fixes the problems you find?

The report tells you what to do about each problem. If you would like the Pumpmedya team to make the fixes, apply for an expert audit from the report page or get in touch; we handle the work end to end.

How do I apply for an expert audit?

You can apply from the report page once your scan is finished. We review applications one by one and contact those we find suitable. We do not commit to auditing every application.