Insights from the field
Insights, guides and announcements on growth systems, software, AI and digital strategy, distilled from the systems we build and the work we run.
Pumpmedya is now an official Hostinger Partner
Pumpmedya is now an official Hostinger Partner. Here is what the partnership means for the websites we build and look after for our clients.
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Google Just Updated Its Rules on AI-Generated Content. Here's What Changed.
On 1 October Google tied its AI content guide to two quality rater sections. Which sites are at risk and what to check this week.
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Data-Driven SEO Strategy: Why Impressions Rise but Clicks Don't
Data-driven SEO means every change to your site is decided by search data, not by guesses. We share what our own Search Console showed when impressions rose and clicks did not, and the five-step process we use to turn visibility into visits.
Read moreSpindeo Is Coming Soon
Spindeo is production tracking software for CNC and machining workshops, built by Pumpmedya. Job tracking per machine, downtime and traceability. Launching soon.
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Google Now Has an Off Switch for AI Answers, and a Price Tag. Our Data Says Which One Matters.
Search Console now lets you opt out of AI Overviews and AI Mode, and Google is testing payments to publishers. Our data shows what AI queries do to clicks.
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What Is Google Ads and How Does It Work? A Practical Guide
How Google Ads works in plain words: the auction, campaign types, what drives cost, setting up a first campaign, conversion tracking and common mistakes.
Read morePumpGrowthOS Is Now an Officially Google-Verified App
PumpGrowthOS has passed Google's app verification. See what it means for your data and how all your channels come together on one screen.
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How to Choose an SEO Agency in the Age of AI: The Questions to Ask
What good SEO services include, how agencies, freelancers and in-house teams compare, what drives pricing, the red flags and the questions to ask before you sign.
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What Is a CRM System? A Practical Guide for Growing Companies
What a CRM system is, what it does day to day, the three main types, the signs you need one and how to choose and set it up without regrets.
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Google Ads Changed One Rule. Your Target Is Now Your Price.
Google updated its bidding systems on 17 August 2026. Budget limited campaigns using Target CPA or Target ROAS now deliver closer to the target you set. What changed, which campaign types are in scope, and the check to run this week.
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Google Ran a Spam Update and Said Nothing. The Numbers Say Plenty.
A two and a half day update, no announcement post, and the sharpest ranking swings of the year. We read the data so you do not have to.
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Google Now Shows Where AI Surfaces Your Site. Here Is What the Report Will Not Tell You
For two years, "are we visible in AI search?" had no official answer. In August, Google quietly gave one to every site owner. The new report is genuinely useful, and carefully silent in three places.
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