Insights from the field
Insights, guides and announcements on growth systems, software, AI and digital strategy, distilled from the systems we build and the work we run.
Google Now Has an Off Switch for AI Answers, and a Price Tag. Our Data Says Which One Matters.
Search Console now lets you opt out of AI Overviews and AI Mode, and Google is testing payments to publishers. Our data shows what AI queries do to clicks.
Read more
What Is Google Ads and How Does It Work? A Practical Guide
How Google Ads works in plain words: the auction, campaign types, what drives cost, setting up a first campaign, conversion tracking and common mistakes.
Read morePumpGrowthOS Is Now an Officially Google-Verified App
PumpGrowthOS has passed Google's app verification. See what it means for your data and how all your channels come together on one screen.
Read more
How to Choose an SEO Agency in the Age of AI: The Questions to Ask
What good SEO services include, how agencies, freelancers and in-house teams compare, what drives pricing, the red flags and the questions to ask before you sign.
Read more
What Is a CRM System? A Practical Guide for Growing Companies
What a CRM system is, what it does day to day, the three main types, the signs you need one and how to choose and set it up without regrets.
Read more
Google Ads Changed One Rule. Your Target Is Now Your Price.
Google updated its bidding systems on 17 August 2026. Budget limited campaigns using Target CPA or Target ROAS now deliver closer to the target you set. What changed, which campaign types are in scope, and the check to run this week.
Read more
Google Ran a Spam Update and Said Nothing. The Numbers Say Plenty.
A two and a half day update, no announcement post, and the sharpest ranking swings of the year. We read the data so you do not have to.
Read more
Google Now Shows Where AI Surfaces Your Site. Here Is What the Report Will Not Tell You
For two years, "are we visible in AI search?" had no official answer. In August, Google quietly gave one to every site owner. The new report is genuinely useful, and carefully silent in three places.
Read more
Answer Engine Optimization: What the Numbers Actually Say
AI assistants send under 1% of web traffic yet reshape who gets found. The real AEO numbers: zero-click rates, branded search effects, and what is worth doing.
Read more
Do 95% of Enterprise AI Projects Really Fail? A Closer Read of the MIT Report
Everyone shares MIT's 95% statistic; almost nobody reads the report. We read all 26 pages: what the 95% actually measures, the shadow AI economy, and what really failed.
Read more
Google Now Counts Your Posts, Not Just Your Website: Search Console's New Platform Properties
Search Console now reports on your Instagram, TikTok, X and YouTube content. How to set up platform properties, how to read the three reports, and which traps to avoid.
Read more
What Is Data-Driven Marketing? A Complete Guide for Companies That Want Growth They Can Measure
Data-driven marketing means every decision rests on measured customer behavior instead of guesswork. What the loop looks like in practice, how to build it in three stages, and the mistakes that quietly break it.
Read more