The catalogue that audits itself: Bağlıca Bisiklet.
Close to 550 products and hundreds of variations cannot be checked by hand. We built a control screen that reads the whole catalogue against a set of rules and puts what it finds in front of the manager, ordered by severity, before a customer runs into it.
A shop can carry a missing product description for months because nobody is looking, and the customer who gives up because of it never says why.
Overview
Behind the shop sits a catalogue of close to 550 products from 15 brands, each carrying its own variations. A catalogue that size is never finished. New products arrive, brands change their ranges, photography lands late, an option is created and never properly connected.
None of that is visible from the shop floor. A product with no description still appears in the listing, a product with no imagery still takes up its slot, a variant that lost its parent still exists in the data. The shop tends to find out at the same moment the customer does, and by then the sale is already gone.
Product Control makes that inspection part of the platform itself. A set of rules describes what a complete product looks like: it carries a description, it carries imagery, its variants are connected to the product they belong to. Anything that fails a rule is gathered onto a single screen, so the state of the catalogue becomes a page someone opens rather than a question someone has to think to ask.
The Challenge
The catalogue carries close to 550 products from 15 brands, and behind them hundreds of variations. At that size a thin description or an empty image slot is not an exception; it is something that quietly accumulates and only becomes visible when a shopper reaches that product.
A catalogue of that size is well past the point where a person can read it through and see what is wrong.
Products that went live with a thin description or none at all, most of them sitting deep in the catalogue where nobody scrolls.
Products with no imagery, which look broken on the listing page and get skipped without the shop ever hearing about it.
Variants that lost the link to their parent product, so a size or an option exists in the data but cannot be reached from the shop.
The catalogue is read by rules, not by people.
Product Control scans the whole catalogue against a defined rule set, groups what it finds by type and lists it in one place, ordered by severity. Alongside it, sold-out products keep a record of the shoppers who asked to be told when stock returns, and that check repeats on a schedule.
What the control screen changed.
The bottom line.
Work on the catalogue now starts from a list instead of a hunch. Findings arrive grouped by type and ordered by severity, so the products that are actively costing a sale sit at the top and cosmetic gaps wait underneath. Because the findings sit inside the same panel the products are managed in, there is no separate route between seeing a fault and starting to fix it.
Because the scan repeats on a schedule, the catalogue does not quietly drift back. Every product entered afterwards is measured against the same rules as the ones already there, so the standard holds without depending on anyone's memory or on a free afternoon.
Sold-out products stopped being dead ends as well. A shopper who wants something the shop does not currently hold leaves a request to be told when it returns, so stock that comes back arrives with a waiting list already attached to it.
The Bağlıca Bisiklet growth journey
Every layer we built for this brand, in one place.
What partners say
Hear from the teams we build and grow with, once the work ships and the numbers move.
Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.
