Top up, calculate, connect: e-LUX Mobile.
How we built e-LUX Mobile a multilingual, self-service site where global customers top up, work out their costs, and choose a bundle on their own.
A SIM used all over the world needed a site customers could run entirely themselves.
Overview
e-LUX Mobile is a Luxembourg-licensed mobile virtual network operator, connecting travelers and global customers with affordable voice and data far from home.
Customers needed to handle the essentials themselves, without a call or a store visit: top up their balance, understand the rates, and pick the right bundle. We built a self-service site that puts all of that one click away.
At its heart is an online top-up flow and a rate and data calculator, so a customer can work out exactly what a call or a trip will cost before they pay, in their own language.
The Challenge
A global customer base, many languages, and a product priced by the megabyte and the minute. People needed clear answers and a way to pay, on their own, at any hour.
Topping up meant friction, customers needed a fast, self-serve way to load credit online.
Rates priced per destination and per service are hard to grasp without a way to calculate the cost upfront.
A worldwide audience speaking many languages needed the same clarity in each.
Full-service and data-only bundles needed to be easy to compare and choose.
A site customers can run themselves.
We turned confusing rate tables and offline steps into a clear, self-service experience built around two things: paying, and understanding cost.
Online top-up
Customers load credit in a few taps, with simple amounts and a quick, secure checkout.
Rate & data calculator
An interactive tool that shows the cost of calls and data by destination before anyone pays.
Clear bundles & rates
Full-service and data-only plans laid out side by side, easy to compare and buy.
Multilingual by design
The whole experience available across the languages e-LUX’s global customers actually use.
Self-service, end to end.
The bottom line.
e-LUX Mobile moved from offline, support-heavy steps to a self-service site where customers top up, calculate what they’ll spend, and choose a bundle without help.
Built multilingual and around real customer questions, it makes a complex, per-destination product simple to understand and pay for, anywhere in the world.
What partners say
Hear from the teams we build and grow with, once the work ships and the numbers move.
Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.
