A second world brand on the same fast lane: Dahua Türkiye.
Mena Teknoloji distributes Dahua in Türkiye too, so we ran the proven landing playbook a second time: best sellers curated up front, live campaigns on their own stage, and every path on the page ending at an enquiry.
A playbook only becomes a system the second time you run it.
Overview
Mena Teknoloji is also Dahua's authorised distributor in Türkiye. After the Hikvision landing site showed how fast a world brand's pull converts when the page gets out of the way, the second brand deserved the same treatment.
So in 2023 we ran the playbook again, in a month, as its own single-purpose landing site. Same skeleton, different brand: Dahua's best-selling cameras curated up front, the current campaign on its own stage, and one action wherever the visitor looks: leaving an enquiry.
The point was discipline, not duplication. Two world brands under one distributor could easily blur together; keeping each on its own dedicated page keeps the pitch clean, the campaigns separate and the enquiries clearly attributed to the brand that earned them.
The Challenge
Two world brands, one distributor, and a pitch that must never blur.
Two brands under one roof could blur; each needed a stage of its own.
A deep catalogue drowns buyers; the range had to stay cut to what moves.
Campaign calendars never stop; offers had to swap in without a rebuild.
Buyers arrive already convinced; the page only had to shorten the path to an enquiry.
The playbook, run as a system.
A dedicated single-purpose landing site for Dahua: the best-selling range curated up front, a campaign stage that swaps offers without a rebuild, and every path ending at an enquiry.
Second run, same engine.
The bottom line.
Dahua Türkiye's landing site went live in a month and slotted straight into Mena Teknoloji's sales day: best sellers doing the pitching, the current campaign doing the pushing, and enquiries arriving already labelled with the brand that earned them.
Together with its Hikvision sibling, it left Mena running two world brands on two dedicated fast lanes, each with its own stage and its own stream of enquiries, built on one proven skeleton. That is what a playbook is for.
The Dahua Türkiye growth journey
Every layer we built for this brand, in one place.
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