A campaign-speed landing engine for a world brand: Hikvision Türkiye.
How we built Mena Teknoloji, Hikvision's authorised distributor in Türkiye, a single-purpose landing site that puts the best-selling cameras and live campaigns front and centre, and turns a world brand's pull into collected leads.
When the brand is already famous, the job is not awareness. It is speed.
Overview
Mena Teknoloji is Hikvision's authorised distributor in Türkiye. The brand needed no introduction; what the sales team needed was a fast lane. Buyers searching for security cameras already knew the name, and every extra click between their intent and an enquiry cost sales.
In 2023, in a single month, we built that fast lane as a single-purpose landing site, the same playbook we ran for Mena's own Akıllıevim brand. The best-selling cameras sit front and centre, live campaigns get their own stage, and every path on the page leads to one action: leaving an enquiry.
The campaign layer is the engine. Offers change; the page is built so the current deal is always the loudest thing on it, and the range stays curated to what actually moves rather than a full catalogue nobody scrolls.
The Challenge
A famous brand, a moving campaign calendar, and buyers who will not wait.
The brand arrives trusted; the page only had to not waste that trust.
A deep product catalogue would drown buyers; the range had to be cut to what moves.
Campaigns change constantly; the page had to swap offers without a rebuild.
Intent was already there; every extra step between it and an enquiry was a lost sale.
Best sellers first, one action everywhere.
A single-purpose landing site: the best-selling range curated up front, a campaign stage that swaps offers without a rebuild, and every path ending at an enquiry.
Intent in, enquiry out.
The bottom line.
The landing site went live in a month and did exactly what it was built for: put Hikvision's best sellers and the current campaign in front of buyers who already trusted the name, and turned that intent into collected enquiries for Mena Teknoloji's sales team.
It also proved the playbook travels. The same structure we designed for Akıllıevim, one purpose, a curated range and campaigns doing the selling, worked just as well when the brand on the page was one of the biggest names in security. The site became the front door of a longer growth engagement, and those chapters have stories of their own. We later ran the same fast lane a second time, for Dahua.
The Hikvision Türkiye growth journey
Every layer we built for this brand, in one place.
What partners say
Hear from the teams we build and grow with, once the work ships and the numbers move.
Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.
