Three engines, one storefront: Beaver Professional.
How we kept Beaver Professional's online store stocked with buyers: a paid programme on three engines, search, display and cross-network, delivering around 34 thousand sessions that engaged at 85 percent on search, while we ran the brand's social presence alongside.
A storefront without footfall is just a well-designed warehouse.
Overview
We had built Beaver Professional's Turkey distributor a product-first online store and wired it into a tracked sales pipeline. This is the third layer: the traffic programme that kept the aisles full.
It ran on three engines. Paid search caught salons and shoppers already looking for professional hair care; display kept the brand in front of them across the web; a cross-network layer stitched the two together. Around thirty-four thousand sessions reached the store through those engines.
The quality is what makes the volume worth telling. Search traffic engaged at 85 percent once it landed, the strongest paid engagement in our portfolio, and even display held 74 percent, well above what the network usually forgives. Alongside the ads we also ran the brand's social presence, and the visitors it sent engaged at 95 percent, the store's most devoted stream.
The Challenge
Two very different buyers, three channels to blend, and a store whose shelves only matter if someone walks in.
Salons stock professionally, shoppers buy for home; one programme had to speak to both without blurring.
E-commerce clicks are cheap to buy and expensive to waste; engagement had to referee every channel.
Display drifts into junk without discipline; placements had to earn their slot next to search.
A visit is not a sale; every session had to land in a store built to sell and a pipeline built to follow up.
Search hunts, display reminds, cross-network stitches.
A paid programme on three engines feeding one storefront, with the brand’s social presence run alongside and every click landing in a store wired to a tracked pipeline.
Social, run end to end.
Instagram ran as the store's front window: product Reels that put salon-grade hair care in motion, and special-day posts that kept the brand inside the feed's rhythm. When that audience crossed to the store, it engaged at 95 percent, the most devoted stream the shop had.
Measured, not claimed.
The bottom line.
Around thirty-four thousand paid sessions reached the store across the three engines, and the referee approved of nearly all of them: search engaged at 85 percent, display at 74, and the social stream we ran alongside at 95, the most devoted visitors the store had.
With the storefront selling and the pipeline following up, the trio ran as one machine: we built the shop, filled its aisles and tracked what the visits became. That is the whole route from shelf to sale, and every layer of it has its own story on these pages.
The Beaver Professional growth journey
Every layer we built for this brand, in one place.
What partners say
Hear from the teams we build and grow with, once the work ships and the numbers move.
Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.
