From storefront to a tracked sales pipeline: Beaver CRM Integration.
How we connected HubSpot CRM behind Beaver’s online store, so every order and enquiry lands in one pipeline the sales team can track from first contact to close.
A store that sells is only half the system; the other half is knowing what happens after the sale starts.
Overview
An online store creates demand; on its own it does not tell you what happens next. Beaver’s Turkey distributor was selling to salons and shoppers, but once an order or enquiry arrived, tracking it depended on inboxes and memory.
We connected HubSpot CRM behind the store. Orders and enquiries flow in as structured records, each carrying its details and its source, so the team can see every deal, its stage and its owner in one place. Selling and following up became one motion instead of two disconnected tools.
The Challenge
A store generating orders and enquiries from two audiences, with no single place to track a deal from first contact to close.
Orders and enquiries came from the store, but tracking them lived in inboxes, not a pipeline.
Salon buyers and retail shoppers needed following up differently, with no way to tell them apart at a glance.
Without source and stage on each deal, nobody could see where sales stood or what to chase next.
Follow-ups ran on memory; slow replies cost real orders.
The store, wired into a pipeline.
We connected HubSpot CRM behind the store, brought every order and enquiry in as a structured record, and gave each deal a source, a stage and an owner.
Selling and tracking, as one motion.
The bottom line.
Beaver’s distributor now works every order and enquiry from a single pipeline. Each deal carries its details, its source and its stage, so the team can prioritise, follow up and report instead of searching inboxes.
Because the CRM sits directly behind the online store we built, product-led demand and sales tracking are one connected system. Today we deliver the same setup on our own CRM inside PumpGrowthOS.
The Beaver Professional growth journey
Every layer we built for this brand, in one place.
What partners say
Hear from the teams we build and grow with, once the work ships and the numbers move.
Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.
