A product-first storefront for professional hair care: Beaver.
How we built a product-first online store for Beaver Professional’s official Turkey distributor, made to sell to both salons and shoppers and to feed a connected sales pipeline.
A full range, two kinds of buyer, one clear path to purchase.
Overview
Beaver Professional is a salon-grade hair-care brand sold in more than 200 countries. Its official Turkey distributor needed an online store that could carry the full range and sell it to two very different buyers: salons stocking professionally, and shoppers buying for home.
We built the storefront on a proven commerce platform and shaped it around the products. Clear categories, honest product pages and a short checkout keep the path from finding a product to placing an order as direct as the brand deserves. And every order was wired to feed a connected sales pipeline, so the store never stood alone.
The Challenge
A wide professional range that had to sell to salons and shoppers alike, with a buying journey short enough to turn interest into orders.
A broad professional range had to be organised so buyers could find the right product fast.
Two audiences, salons buying professionally and shoppers buying for home, had to feel served by one store.
The path from product to checkout had to stay short, so interest turned into orders instead of drop-off.
The store could not be an island; orders and enquiries had to flow into a system the sales team could act on.
A store built around the products.
We built the storefront on a proven commerce platform, organised the range for fast discovery, and connected every order and enquiry to the sales pipeline behind it.
A storefront that sells and reports.
The bottom line.
Beaver’s distributor went live with a store that carries the full professional range and serves salons and shoppers from one place. Products are easy to browse, product pages do the selling, and checkout stays short.
Because the store feeds a connected pipeline, every order and enquiry becomes something the team can act on, not a message lost in an inbox. The storefront and the CRM behind it were built as one system. Today we deliver the same kind of build on our own platform inside PumpGrowthOS.
The Beaver Professional growth journey
Every layer we built for this brand, in one place.
What partners say
Hear from the teams we build and grow with, once the work ships and the numbers move.
Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.
