A city's basketball searches, one article a week: Gencer Baytimur.
A famous name already owned its own searches. The work was everything else: one article a week put the academy on page one for Ankara's basketball queries, and monthly organic traffic grew to two and a half times the year before us. Still running.
People who search your name already found you. The growth lives with everyone else.
Overview
Gencer Baytimur is one of the best-known names in Turkish basketball, and his academy's site never had a problem with people searching that name. The blind spot was everyone else: parents typing a district and the word basketball, players looking for individual training, families comparing academies across Ankara. Those searches went elsewhere.
The programme we run is deliberately simple and deliberately relentless: one article a week, every week, written for those exact searches. District guides, training explainers, camp announcements, close to seventy pieces in the index and counting, each one a door into the academy from a query the brand name would never catch.
The doors opened. The site sits on page one for the city's commercial basketball queries, average position moved from the late eight range to a steady six and a half, and monthly organic traffic grew to two and a half times the year before we started, with engagement holding near seventy percent as it scaled. The cadence is still running.
The Challenge
A brand that owns its own name, and a city of searches that never mention it.
Fame catches name searches only; a parent typing a district plus basketball never sees it.
Local intent is district by district; Gölbaşı, İncek and Yaşamkent each search differently.
Content SEO pays on a delay; the cadence had to survive months before the chart moved.
Scale is easy to fake with junk clicks; engagement had to hold while the traffic grew.
One article a week, aimed like a pass.
A weekly editorial engine for non-brand demand: district guides, training explainers and camp seasons, each written for a query the academy was invisible on, still publishing today.
Measured, not claimed.
The bottom line.
Monthly organic traffic now runs at two and a half times the year before the programme started, and it did not come from junk: engagement held near seventy percent while the numbers grew. Average search position settled from the late eights to a steady six and a half, which in practice means page one for the queries that enrol students, with district searches like Gölbaşı sitting in the top five.
The engine that did it is still on. One article a week, close to seventy in the index, each one built for a search the famous name could never catch, all of them feeding the digital home we built for the academy. In a city's basketball conversation, the academy is no longer just a name people already know; it is the answer people find.
The Gencer Baytimur growth journey
Every layer we built for this brand, in one place.
What partners say
Hear from the teams we build and grow with, once the work ships and the numbers move.
Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.
