One article a week, 2.6× the clicks: Yasemin.
Eight months, one weekly SEO article, no ads, no link building. Yasemin’s daily organic clicks grew 2.6×, and the library kept climbing after the engagement ended.
A campaign stops earning when it stops running; an asset keeps paying rent. This library kept climbing after the last article.
Overview
Yasemin delivers Turkish home-cooked meals across the Netherlands, Germany and Belgium, with a strong Turkish-speaking customer base. The brief in June 2025 was deliberately narrow: grow organic visibility through high-quality multilingual content, with no paid acquisition, no link building, no social amplification. One channel, one tactic.
Every week we published one article on Turkish home cooking across the site’s Dutch, Turkish and German paths, written for three audiences at once: the diaspora living inside the delivery zones and searching in Turkish, Dutch speakers curious about Turkish cuisine and halal home delivery, and German speakers across the border.
Search engines were the only distribution channel, and the only validation.
The Challenge
A local delivery brand in a category owned by marketplace giants, three audiences speaking three languages, and a rule that removed every shortcut.
Three audiences at once: Turkish-speaking diaspora in the delivery zones, Dutch speakers, and German speakers across the border.
A category whose search results are owned by marketplace giants; a home-cooking brand had to earn its own queries.
Only traffic inside the delivery zones counts; a reader who cannot order is reach without revenue.
No ads, no link building, no social amplification: search was the only channel and the only judge.
One tactic, honestly executed.
One weekly article on Turkish home cooking, recipes, ingredients and practical guidance, published across the Dutch, Turkish and German paths of the site for eight months. Each new piece reinforced the topical authority of the ones before it.
An asset, not a campaign.
The bottom line.
In eight months, daily organic clicks grew 2.6× and daily impressions rose 225%, with 371 indexed pages earning visibility. Brand queries accumulated over sixteen thousand clicks at a 25.3% CTR, mostly at position one: the content created the awareness, and the brand became the search. Dutch category queries like turkse maaltijdservice climbed to position two.
The sharpest proof came after the engagement ended: with zero new publications, daily impressions peaked at 1,310 two months after the handover, roughly double the engagement average, and a year on the same season still delivers around 2.4 times the previous year's impressions. SEO done as an asset keeps paying rent after the work stops.
The library publishes onto the meal platform we built for Yasemin.
The Yasemin Meal Delivery growth journey
Every layer we built for this brand, in one place.
What partners say
Hear from the teams we build and grow with, once the work ships and the numbers move.
Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.
