An app-launch site for Fit’n Co.
How we rebuilt a health-nutrition brand’s web presence around its mobile app, with the same branding, UI and UX, built to turn every visit into an app download.
Fit’n Co’s site needed to feel like the app itself.
Overview
Fit’n Co is a health and nutrition brand whose product lives in a mobile app, but its website did the app no justice.
We rebuilt the site as a focused app-launch experience that carries the exact branding, UI and UX of the app itself, so moving from web to download feels like one continuous product. We moved it off slow shared hosting onto a fast, optimised setup, with every path guiding the visitor toward a download.
The Challenge
The old site looked nothing like the app it was meant to sell, and nothing connected web visitors to what they did next.
The website looked and felt nothing like the mobile app it promoted.
The old site sat on shared hosting and loaded slowly.
Leads and signups weren’t captured or tracked anywhere.
No clear path from the site to an app download.
One product, from web to app.
We matched the site to the app down to the UI and made the download the obvious next step.
App-matched web design
The site mirrors the app’s exact branding, UI and UX for one continuous product experience.
Download-focused journey
Every section guides visitors toward installing the app.
CRM lead capture
Signups and enquiries flow straight into a structured CRM pipeline.
Download & signup tracking
Web-to-app activity is tracked so the team sees what converts.
Web that works like the product.
Data-driven, down to the millisecond.
Performance isn’t an afterthought for us, it’s the standard. Here is what Fit’n Co scored on the tools everyone can check.
Measured on Google PageSpeed and GTmetrix. Numbers you can reproduce.
The bottom line.
Fit’n Co moved from a website that clashed with its own app to a focused app-launch experience that carries the product’s exact branding and guides every visitor toward a download.
The brand finally has a web presence that works as part of the product, not apart from it. We also brought every signup and download into a connected CRM the team can act on, a story of its own.
The Fit'n Co growth journey
Every layer we built for this brand, in one place.
What partners say
Hear from the teams we build and grow with, once the work ships and the numbers move.
Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.
