Every signup and download in one pipeline: Fit’n Co CRM Integration.
How we set up HubSpot CRM behind Fit’n Co’s app-launch site, bringing every signup and download into one pipeline the team could track, with the two followed up separately.
The site created signups and downloads; on its own it could not tell the team what to do with them.
Overview
Fit’n Co’s app-launch site was doing its job: turning visitors into signups and app downloads. But once those actions happened, the records scattered across tools, and nobody could see the full picture in one place.
We set up HubSpot CRM behind the site and wired every signup and download into it as a structured record. Signups and downloads are tracked separately, so the team can tell an app install from a lead and follow each up the right way, all from one pipeline.
The Challenge
A site generating signups and app downloads, with the records scattered across tools and no single place to see who did what.
Signups and downloads landed in different tools, with no single view of who had done what.
An app install and a lead needed following up differently, but nothing told them apart.
Follow-ups ran on memory, so slow responses cost real activations.
Without a pipeline, nobody could see where a contact stood or what to do next.
Wired in, signups and downloads apart.
We connected HubSpot CRM behind the site, brought every signup and download in as a structured record, and tracked the two separately in one pipeline.
Every action, tracked and followed up.
The bottom line.
Fit’n Co’s team now works every signup and download from a single pipeline. Because the two are tracked separately, an app install and a lead each get the right follow-up instead of being lumped together.
The CRM sits directly behind the app-launch site we built, so demand and follow-up are one connected system. Today we deliver the same setup on our own CRM inside PumpGrowthOS.
The Fit'n Co growth journey
Every layer we built for this brand, in one place.
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