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CRM & Revenue InfrastructureConstruction2024

Every project enquiry in one pipeline: BioArt CRM Integration.

How we set up HubSpot CRM behind BioArt’s multilingual site, pulling every project enquiry, in four languages, into one pipeline where each carries its details, source and status.

The site brought enquiries from four languages; they needed one home, not four inboxes.

The Context

Overview

BioArt’s site was generating enquiries for a niche, high-value service across four languages and several channels. Each enquiry mattered, but they arrived scattered, and a specialised craft with few, valuable projects could not afford to lose one.

We set up HubSpot CRM behind the site and pulled every enquiry into one place. Whatever language or channel it came from, each enquiry lands as a structured record with its details, its source and its status, so the team works them all from a single pipeline.

The Problem

The Challenge

A niche, high-value service drawing enquiries in four languages and across channels, arriving scattered with no single place to work them.

Enquiries arrived across languages and channels, scattered rather than gathered in one place.

With no source on each enquiry, it was hard to tell which channels brought the best projects.

For a craft with few, high-value projects, a lost or late enquiry was an expensive miss.

Four languages meant four ways in, but the team needed one consistent way to work them.

What We Built

Every enquiry, one home.

We connected HubSpot CRM behind the site, pulled every enquiry from every language and channel into one pipeline, and gave each its source and status.

The Impact

One pipeline for a high-value craft.

1
One pipeline holding every project enquiry.
4 languages
Enquiries from every language, gathered in one place.
Per enquiry
Details, source and status on every record.
Site-linked
Every enquiry flows straight from the site.
The Outcome

The bottom line.

BioArt’s team now works every project enquiry from a single pipeline. Whatever language or channel it came from, each record carries its details, its source and its status, so nothing slips through for a craft where each project is worth pursuing.

Because the CRM sits directly behind the multilingual site we built, enquiry generation and follow-up are one connected system. Today we deliver the same setup on our own CRM inside PumpGrowthOS.

Growth Journey

The BioArt growth journey

Every layer we built for this brand, in one place.

01
Digital InfrastructureA Lead Engine for Ecological Ponds: BioArt
Client Signal

What partners say

Hear from the teams we build and grow with, once the work ships and the numbers move.

Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.

Antonio Di Bacco
Marketing Manager · Eutelsat
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