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CRM & Revenue InfrastructureCommunications2019

Applications into one call-centre pipeline: Uzaynet CRM Integration.

How we set up HubSpot CRM behind Uzaynet’s application form, feeding the call centre one pipeline where every satellite-internet application carries its details, source and status.

The site turned visitors into applications; the call centre needed them in one place to call.

The Context

Overview

Uzaynet’s lead-generation site was doing its job: turning infrastructure-frustrated visitors into satellite-internet applications. But before those applications reached the call centre, they were scattered across lists and inboxes, and no one could see who had been called or what came next.

We set up HubSpot CRM behind the application form and fed the call centre a single pipeline. Every application lands as a structured record with its details, its source and its status, so the call team works through them in order instead of hunting them down.

The Problem

The Challenge

A steady flow of applications from the site, worked from lists and inboxes, with no single pipeline the call centre could rely on.

Applications arrived across lists and inboxes, with no single place the call team could work from.

Nobody could see who had been called, who to call next, or where an application stood.

Follow-ups ran on memory, so slow callbacks lost callable demand.

Without source on each record, there was no way to tell which channels brought the best applications.

What We Built

Wired to the call centre.

We connected HubSpot CRM behind the application form, brought every application in as a structured record, and gave the call team one pipeline with source and status on each.

The Impact

A call centre that works in order.

1
One pipeline feeding the whole call centre.
Per application
Details, source and status on every record.
Call-ready
The team works applications in order, not from lists.
Site-linked
Every application flows straight from the site.
The Outcome

The bottom line.

Uzaynet’s call team now works every application from a single pipeline. Each record carries its details, its source and its status, so the team calls in order and follows up instead of searching lists.

Because the CRM sits directly behind the lead-generation site we built, demand and the call centre are one connected system. Today we deliver the same setup on our own CRM inside PumpGrowthOS.

Growth Journey

The Uzaynet growth journey

Every layer we built for this brand, in one place.

01
Digital InfrastructureUzaynet: a lead engine for satellite internet.
02
Performance Marketing & Growth34 months of surgical paid acquisition: Uzaynet.
Client Signal

What partners say

Hear from the teams we build and grow with, once the work ships and the numbers move.

Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.

Antonio Di Bacco
Marketing Manager · Eutelsat
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