A modern identity for a thirty-year legacy: Akdan.
How we rebranded a respected management consultancy with a clean, modern wordmark and a corporate website built to match three decades of standing.
Thirty years of trust needed a digital presence that looked the part.
Overview
Akdan Danışmanlık provides management consulting, research, and advisory services for public institutions, private-sector organisations, and development-focused projects.
Founded in 1995, Akdan is a deeply established firm with three decades of standing and a roster of respected clients. Its presence needed to reflect that prestige, not sit behind a dated, generic identity.
We began with the brand itself. In step with the way modern, confident brands present themselves, we moved Akdan to a clean typographic wordmark: restrained, contemporary, and built to age well.
On top of the new identity we built a corporate website with a clear content structure and considered user journeys, so the firm’s services, expertise and institutional capabilities are easy to find and understand for prospective clients and partners.
The Challenge
A respected, long-established consultancy carrying a digital presence that undersold it. The brand and the site both had to rise to the level of the work.
A dated identity that didn’t reflect thirty years of standing and expertise.
A service portfolio that was hard to navigate and didn’t communicate the firm’s full capability.
A digital presence that fell short of the prestige of Akdan’s clients and work.
A site that needed to be clear, credible and easy to maintain for the long term.
A new identity and a presence to match.
We rebuilt Akdan from the brand outward: a modern wordmark, then a corporate site structured around clarity, credibility and longevity.
Modern typographic logo
A clean, restrained wordmark in step with how confident modern brands present themselves, built to convey prestige and age well.
Clear content architecture
Service portfolio, expertise and capabilities reorganised so clients and partners find what they need fast.
Prestige-led design
A considered, professional visual language that reflects Akdan’s standing and the calibre of its clients.
Built to last
A maintainable foundation for future content, communication and business-development needs.
A presence worthy of the legacy.
The bottom line.
Akdan moved from a dated identity and a generic site to a modern wordmark and a corporate presence that reflects three decades of standing.
The result is a clear, credible digital foundation that strengthens Akdan’s online presence and supports future communication, content and business development.
What partners say
Hear from the teams we build and grow with, once the work ships and the numbers move.
Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.
