A multilingual lead engine for working-at-height safety: Eksed.
How we built EKS İş Güvenliği, now rebranded as Eksed, a multilingual lead-generation site that makes its fall-protection equipment easy to explore and enquire about across markets.
Two decades of safety expertise needed a site that international buyers could find.
Overview
EKS İş Güvenliği, now operating under its new brand Eksed, manufactures fall-protection and working-at-height safety equipment: harnesses, lanyards, retractable fall arresters, rescue tripods and related personal protective equipment.
The goal was a lead-generation website that does two jobs at once: make the products visible and easy to explore, and build a foundation for long-term digital growth.
We designed the architecture around product discoverability and conversion. Product pages, category structures and content sections were organised so potential customers can explore categories, reach technical information, and connect for enquiries and purchasing discussions.
Built multilingual across English, Arabic and Turkish, the platform lets Eksed expand beyond the domestic market and reach buyers across multiple regions and languages.
The Challenge
Two decades of manufacturing expertise sold short by a site that international buyers couldn’t easily find or navigate. The products needed to be discoverable, credible, and easy to enquire about.
Products were hard to discover, with no clear category structure to guide buyers.
A domestic-only presence in a single language, invisible to international buyers.
Technical information buyers need was scattered or missing from the journey.
No clear path from browsing a product to making an enquiry.
Built to be found, and to convert.
We organised the catalogue around discoverability and built every journey to move a buyer from a product page to an enquiry.
Product-led architecture
Clear category structures and product pages that make the full range easy to explore.
Multilingual platform
English, Arabic and Turkish content built to reach buyers across regions.
Technical content & SEO foundation
Product and content sections organised to inform buyers and support ongoing search visibility.
Conversion-focused journeys
Every page guides visitors toward an enquiry, turning interest into qualified leads.
A growth-oriented foundation.
Data-driven, down to the millisecond.
Performance isn't an afterthought for us, it's the standard. Here is what Eksed scored on the tools everyone can check.
Measured on Google PageSpeed and GTmetrix. Numbers you can reproduce.
The bottom line.
EKS İş Güvenliği, now Eksed, moved from a domestic, single-language site to a multilingual, product-led platform built for discovery and lead generation.
The result is a growth-oriented foundation that supports product visibility, content marketing and long-term digital expansion across markets.
The Eksed growth journey
Every layer we built for this brand, in one place.
What partners say
Hear from the teams we build and grow with, once the work ships and the numbers move.
Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.
