A search CTR at twice the benchmark: Dahua Türkiye.
How we ran Google Ads for Dahua Türkiye on top of its campaign landing site: tightly themed search ads that held a 6.5% CTR, roughly twice the industry benchmark, with 154K impressions carrying around five thousand buyers to the page.
A famous name does not click itself. Someone still has to win the auction.
Overview
Mena Teknoloji distributes Dahua in Türkiye, and the landing site we built gave that demand a place to land. The paid programme is what filled it: a Google Ads push run while the campaigns were live, built to put Dahua's best sellers in front of buyers already searching for security cameras.
The search side did the heavy lifting. Ad groups were themed tightly around the products and offers on the page, so the ad a buyer clicked said the same thing as the page it opened. That message match is what held the click-through rate at 6.5 percent on search, roughly twice what the industry considers a good result.
Display ran as the amplifier, kept on a short leash: audience-disciplined placements that added reach around the search core. Across both networks the programme put 154 thousand impressions in market and carried around five thousand buyers to the page, where the pipeline behind it took over.
The Challenge
A crowded auction, a famous name that rivals also bid on, and clicks that had to match the page.
Rivals bid on the same famous name; winning the auction takes relevance, not just budget.
The ad and the page had to say the same thing; a mismatch pays for a click and loses the buyer.
Display eats budget quietly when it runs loose; reach had to stay disciplined by audience.
A click is not the finish line; every visit had to hand off cleanly to the pipeline behind the page.
Search does the work, display rings the bell.
A Google Ads programme themed tightly to the landing page: search ads matching the page word for word, display kept on audience discipline, and every visit handed to the pipeline.
Measured, not claimed.
The bottom line.
The numbers made the case for the whole fast lane. Search held a 6.5 percent click-through rate, roughly twice the industry benchmark, while 154 thousand impressions across search and display carried around five thousand camera buyers to the landing page built to receive them.
And because a dedicated pipeline sat behind the page, none of that intent evaporated in an inbox. Landing, ads and CRM ran as one machine for Dahua Türkiye, each layer with a story of its own and this one carrying the fuel.
The Dahua Türkiye growth journey
Every layer we built for this brand, in one place.
What partners say
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