A three-month launch sprint on Google Ads: Akıllıevim.
How a three-month Google Ads sprint put Akıllıevim's brand-new smart-home packages in front of the market: 639 thousand impressions across three networks, a 4.98% search CTR, and 8.5% of search clicks turning into a quote or contact step.
A brand-new product line cannot wait for demand to find it; for three months, we went and fetched it.
Overview
Akıllıevim launched as Mena Teknoloji's brand-new smart-home line: focused packages, a lead-generation site we built, and no accumulated brand demand to lean on. From November 2023 into February 2024 we ran a deliberate Google Ads sprint to change that.
Three networks carried three distinct jobs. Search captured people already looking for smart-home and security packages; display built awareness for a name nobody had searched yet; the partner network extended the search footprint. One blended budget would have hidden which of those was working, so each was bid and read separately.
Underneath ran the measurement discipline: every click tracked to the quote and contact steps on the site, so the sprint was steered by what produced enquiries, not by what produced traffic.
The Challenge
A launch-stage brand with a finished site, and a market that did not yet know the packages existed.
The line was brand new; there was no accumulated brand search to harvest.
Search, display and partner networks needed distinct jobs, not one blended budget.
Without conversion tracking, a click and a customer would have looked the same.
A sprint leaves no time for slow learning; the structure had to be right from week one.
Three networks, one job.
Search captured intent, display built awareness, partners extended reach. Every click was measured through to the quote step on the site.
Social, run end to end.
While the ads bought the audience, Instagram gave the brand a shopfront to land on: product posts that explain each device in the brand's red, Reels that show the systems in place, and a feed kept in one visual voice so a visitor arriving from an ad met a brand, not an empty account.
Measured to the quote step.
The bottom line.
In three months the sprint delivered 639 thousand impressions and close to eighteen thousand clicks across the three networks, with the search campaign holding a 4.98% CTR throughout.
The quality showed on the site: search traffic browsed with a 64% engagement rate, and 8.5% of search clicks turned into a quote or contact step, each landing as a workable record in the CRM pipeline we set up, ready to be called.
The sprint ran on the lead-generation site we built: launch, demand and follow-up working as one system from the first week.
The Akıllıevim growth journey
Every layer we built for this brand, in one place.
What partners say
Hear from the teams we build and grow with, once the work ships and the numbers move.
Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.
