A second pipeline, kept deliberately apart: Dahua Türkiye CRM Integration.
How we set up a second HubSpot CRM behind the Dahua Türkiye landing site: its own pipeline, its own stages and owners, deliberately separate from the Hikvision setup so two world brands never blur in the sales day.
Two demand streams in one pot is how attribution dies. So we built a second pot.
Overview
When the Dahua Türkiye landing site started collecting enquiries, the easy move would have been dropping them into the pipeline that already existed for Hikvision. Easy, and wrong: two world brands sharing one pot means muddled attribution, muddled follow-up and a sales day where nobody is quite sure which brand they are selling.
So the second brand got a second HubSpot setup of its own. Same discipline, separate machine: Dahua enquiries land in their own pipeline, with their own stages, their own owners and their source on every record.
Separation is the feature. Campaign performance reads clean per brand, follow-up scripts match the product actually asked about, and Mena Teknoloji can see at a glance how each of its two world brands is really doing.
The Challenge
A second demand stream that must never contaminate the first.
One shared pipeline would blur two brands into one number nobody can act on.
Which brand deserves more campaign budget? Only separate numbers can answer.
Follow-up has to speak the right catalogue; a mixed list makes every call a guess.
Second setup, same muscle memory: the team should not relearn its tools per brand.
Same discipline, separate machine.
A second HubSpot setup wired to the Dahua landing: its own pipeline and stages, owners on every record, and brand-clean numbers on both sides of the wall.
Two brands, two clean scoreboards.
The bottom line.
Since 2023, Dahua enquiries have lived in a pipeline of their own: born from the Dahua landing site, labelled with their source, staged and owned, and never sharing a row with the Hikvision stream next door.
For Mena Teknoloji that separation pays daily: the sales team follows up in the right catalogue every time, and management reads two clean scoreboards instead of one muddy average. Third pipeline, same lesson as the first two: demand you can see is demand you can work.
The Dahua Türkiye growth journey
Every layer we built for this brand, in one place.
What partners say
Hear from the teams we build and grow with, once the work ships and the numbers move.
Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.
