Every camera enquiry in one pipeline: Hikvision Türkiye CRM Integration.
How we set up HubSpot CRM behind the Hikvision Türkiye landing site, so every enquiry a world brand attracts lands as a structured record with source, stage and owner, in a pipeline Mena Teknoloji's sales team can work.
A fast lane that collects demand needs somewhere for the demand to land.
Overview
The Hikvision Türkiye landing site was built to do one thing: turn a world brand's pull into enquiries. It did, and that created the next problem. Enquiries arriving at campaign speed pile up fast, and an inbox is where they go to die.
So we set up HubSpot CRM behind the landing, the same discipline we run for Mena Teknoloji's own Akıllıevim brand. Every form submission lands as a structured record against the right contact: tagged with its source, sitting in a named stage, owned by a person on the sales team.
The pipeline mirrors how camera sales actually move, from fresh enquiry to quoted to closed, so at any moment the team can see what came in, what is waiting on them, and which campaign the demand walked in from.
The Challenge
Campaign-speed demand, a busy sales team, and an inbox that scales worse than either.
Enquiries in an inbox get answered by memory; the loudest wins, not the readiest to buy.
Campaigns drive spikes; the team needed to see the surge as a queue, not a flood.
Without source on the record, nobody knows which campaign actually brought the buyer.
Every enquiry needed an owner, so nothing waits on everyone and belongs to no one.
A pipeline shaped like the sale.
HubSpot CRM wired to the landing site: every form submission a structured record with source, stage and owner, in a pipeline that mirrors how a camera sale really moves.
From inbox to worked list.
The bottom line.
Since the setup went live alongside the landing site in 2023, no Hikvision enquiry has had to survive an inbox. Demand lands as records, records carry their source, and the sales team works a list with stages and owners instead of scrolling for what they might have missed.
The pattern now runs three times at Mena Teknoloji: for Akıllıevim, for Hikvision, and for Dahua, in a second pipeline kept deliberately apart. One distributor, three demand streams, none of them living in an inbox.
The Hikvision Türkiye growth journey
Every layer we built for this brand, in one place.
What partners say
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