Six figures of paid demand: Hikvision Türkiye.
How we ran the paid programme behind the Hikvision Türkiye landing site: around one hundred thousand sessions carried by two engines, classic search and cross-network, with paid search traffic engaging at 69 percent once it landed.
Traffic can be bought. Attention has to be earned after the click.
Overview
Mena Teknoloji distributes Hikvision in Türkiye, and the landing site we built was designed as a fast lane for a brand buyers already trusted. The paid programme is what kept that lane full, at a scale the trio had not seen before: around one hundred thousand sessions delivered to the page.
The volume ran on two engines. Classic paid search caught buyers at the moment of intent, while a cross-network engine carried the brand across Google's wider surfaces; the two split the load almost evenly, so the programme never depended on a single channel's mood.
What makes the number honest is what happened after the click. Paid search traffic engaged at 69 percent once it landed, spending the better part of a minute with the page, which is how bought traffic proves it was the right traffic. And none of that intent stalled at the thank-you screen: the pipeline behind the page caught every enquiry it produced.
The Challenge
Six figures of traffic to buy without buying junk, and two engines that had to pull as one.
At six-figure volume, junk traffic hides easily; engagement had to be the referee.
Search and cross-network speak different languages; one brand voice had to survive both.
Rivals bid on the same famous name; staying on top of the auction takes relevance, not just budget.
A click is not the finish line; every visit had to hand off cleanly to the pipeline behind the page.
Two engines, one destination.
A paid programme on two engines: classic search catching intent, a cross-network layer carrying the brand across Google’s wider surfaces, and every session delivered to one landing page with a pipeline behind it.
Measured, not claimed.
The bottom line.
Around one hundred thousand paid sessions reached the Hikvision Türkiye landing page, split almost evenly between the search and cross-network engines. The traffic held its quality at scale: paid search visitors engaged at 69 percent and stayed with the page for the better part of a minute.
Behind the page, the dedicated pipeline turned that attention into worked enquiries. Landing, ads and CRM ran as one machine for a world brand's Türkiye operation, and this layer is the one that kept the machine fed.
The Hikvision Türkiye growth journey
Every layer we built for this brand, in one place.
What partners say
Hear from the teams we build and grow with, once the work ships and the numbers move.
Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.
