Every product enquiry in one pipeline: Öztepe CRM Integration.
How we set up HubSpot CRM behind Öztepe’s product-led site, bringing every product enquiry from its international buyers into one pipeline with source and status on each.
The catalogue turned interest into enquiries; the export team needed them in one pipeline to close.
Overview
Öztepe’s product-led site was doing its job: turning a thousand-strong mould catalogue into enquiries from international buyers across three languages. But those enquiries were scattered across inboxes, and an export business chasing large orders could not afford to lose track.
We set up HubSpot CRM behind the site and brought every product enquiry into one pipeline. Each lands as a structured record with its details, its source and its status, so the export team works them in order instead of digging through inboxes.
The Challenge
A thousand-product catalogue drawing export enquiries in three languages, arriving across inboxes with no single pipeline to work them.
Enquiries from international buyers arrived across inboxes, with no single place to work them.
Without source on each enquiry, it was hard to tell which markets and channels were buying.
For an export business chasing large orders, a slow follow-up was a costly one.
A thousand-product catalogue meant varied enquiries that needed sorting, not one undivided queue.
Every enquiry in the pipeline.
We connected HubSpot CRM behind the site, brought every product enquiry in as a structured record, and gave the export team one pipeline with source and status on each.
An export team that works in order.
The bottom line.
Öztepe’s export team now works every product enquiry from a single pipeline. Each record carries its details, its source and its status, so the team follows up in order instead of digging through inboxes.
Because the CRM sits directly behind the product-led site we built, demand and follow-up are one connected system, ready to scale across markets and languages. Today we deliver the same setup on our own CRM inside PumpGrowthOS.
The Öztepe Plastik growth journey
Every layer we built for this brand, in one place.
What partners say
Hear from the teams we build and grow with, once the work ships and the numbers move.
Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.
