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CRM & Revenue InfrastructureTechnology2022

Every quote request in one pipeline: Akıllıevim CRM Integration.

How we set up HubSpot CRM behind Akıllıevim's lead-generation site, collecting every quote and contact request, organic, paid and direct, into one pipeline the sales team could work.

A site that creates quote requests is half the job; a pipeline that catches every one of them is the other half.

The Context

Overview

Akıllıevim is Mena Teknoloji's smart-home line, sold as focused packages through a lead-generation site. Demand arrives as quote and contact requests, and those requests came from every direction at once: organic search, the Google Ads programme, and people typing the address directly.

We connected HubSpot CRM behind the site we built. Every form submission lands as a structured record against the right contact, tagged with where it came from, so an enquiry from a paid click and an enquiry from an organic visit sit in the same pipeline without losing their story.

The sales team works one list: each request has a source, a stage and an owner, and nothing lives in an inbox or a notepad. When the paid programme ran, its conversions landed in the same pipeline, ready to be called.

The Problem

The Challenge

Quote requests from three directions at once, and no single place where sales could see them all.

Form submissions arrived as e-mails, easy to miss and impossible to track as a list.

Organic, paid and direct demand looked identical once it landed, so channels could not be told apart.

Nobody could say which channel was producing the enquiries that actually turned into sales.

Follow-up ran on memory; a slow reply to a hot request cost real package sales.

What We Built

Three channels in, one pipeline out.

HubSpot CRM wired behind the lead site: every quote and contact request captured as a structured record with its source, staged in one pipeline for Mena Teknoloji's sales team.

The Impact

Every request, caught and called.

1
One pipeline holding every quote and contact request.
3 → 1
Organic, paid and direct demand converging on one list.
Per record
Source, stage and owner on every enquiry.
Site-linked
Demand from the lead-generation site flows straight in.
The Outcome

The bottom line.

Akıllıevim's demand now lives in one place. Every quote and contact request lands as a record with a source, a stage and an owner, and the sales team works a single list instead of an inbox.

Channel tags made the marketing measurable: when the paid programme ran, sales could see exactly which requests came from it, and the site's organic and direct demand kept its own story alongside.

The pipeline sits directly behind the lead-generation site we built, so demand and follow-up are one connected system. Today we deliver the same setup on our own CRM inside PumpGrowthOS.

Growth Journey

The Akıllıevim growth journey

Every layer we built for this brand, in one place.

Client Signal

What partners say

Hear from the teams we build and grow with, once the work ships and the numbers move.

Pumpmedya is a highly skilled team that masters every lever critical to business development. Open to genuine dialogue and focused on the goal, they add the human touch that makes a partnership truly productive. We gladly recommend them.

Antonio Di Bacco
Marketing Manager · Eutelsat
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Every quote request in one pipeline: Akıllıevim CRM Integration. | Pumpmedya